Copying Training Plans From Your iPad To The Cloud

Do you produce documents for your clients using Pages or Numbers on your iPad? You might write Training Programs, Training History, Fitness Assessments, or virtually anything you like to share with them. If so then you're probably sending them a PDF copy through email. This can really suck, especially if you're making regular updates to the same document, which we'll refer to as a "live" document. As for clients, no one likes receiving the same PDF doc through email. It's so 2011! Wouldn't it be much easier if your client could simply click a weblink in their bookmarks to download the latest version of their Training Program from The Cloud? Or even better an icon on their iPhone? Read more
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What Can You Do About Falling Gym Memberships?

The slow down in consumer spending is having an affect on the fitness industry. This week Fitness First revealed local Australian memberships fell by 16,000 people, or almost 5 percent in the year to October 2010. Profit also took a hit following a decade of stellar growth since entering Australia in 2000. The recent GFC and budget gym chains are also likely to be contributing to this decline. Read more
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How A Website Can Benefit Your Fitness Business

A website is a highly effective and affordable way of advertising your fitness business. It communicates your presence and differentiates your service from other Personal Trainers. This can appeal to a specific group of people, your target market. By attracting your preferred target market you can build a very solid and reliable client base. These are essential ingredients for ongoing success. Read more
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Timer App Makes Boxing Workouts Easy

Most Trainers incorporate some type of circuit training into their sessions. Boxing workouts are particularly fun and effective. It's one of the few ways you can increase a trainees heart rate by using just their upper body. Boxing workouts are ideal for all body types and fitness levels. So it's worth learning how to deliver it well. Read more
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Beware The Domain Name Renewal Scam

As a website owner have you received an email warning that your domain name is about to expire unless you make an immediate payment? If not chances are you will. With website ownership growing exponentially this is becoming a common form of online fraud. We've seen bogus emails soliciting payment in various clever ways. Read more
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Gym Review: Fitness First Victoria Gardens Richmond

Working-out at a different gym now and then is a great way to add variety to your training. You could try organizing a workout with a friend at their gym. I've probably trained at six or seven different gyms in the past two months. I find each one is a little different, even the gym chains. So for a bit of fun I thought I might write the occasional review, from a trainers perspective. I wanted to start with Fitness First in Victoria Gardens since that's where I spent 4 great years working as a franchised Personal Trainer. Read more
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Monitoring Your Website Traffic On The Go

The Analytics Pro app provides a simple yet powerful user interface to Google Analytics on your iPhone. If you aren't familiar with Google Analytics, this is one of the simplest and best web applications for analyzing your website traffic data. Every Trainer should have this installed on their website. It allows you to measure the effectiveness of a marketing campaign, identify the best keywords directing visitors to your site, and track what pages are being viewed, for how long and from where. Read more
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How To Receive Credit Card Payments Online

Most people enjoy the ease and convenience of using their credit card to pay for goods and services. Paying for personal training is no different. As a PT business you don't really care how your clients pay you, so long as you get paid in exchange for your time and hard work. There are various cashless payment services available but most come with a high price tag, place unnecessary demands on the client, or are difficult for you to manage. Read more
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How To Get Your Website Noticed In the Gym

Nothing really beats face-to-face communication for selling your PT services. If you're an independent personal trainer working in a fitness centre, getting noticed and selling your services can be tough. Many members probably struggled to find time for a workout, so they wont want to listen to your sales pitch. Read more
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Generate Strong Leads With Google Adwords

Probably the most affordable and effective marketing tool for small business, and Personal Trainers, is Google Adwords. Google Adwords is an internet advertising service operated by Google. Unlike traditional print advertising where you had to pay for “exposure”, with Adwords you only pay when someone “clicks” on your ad. Read more
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