design
Bright Colors
We find the best color scheme to compliment your logo and match your brand. A primary color set are used to ensure your content remains the focus of your website. The color scheme should not distract the reader, but rather provide visually stunning appeal to each web page and highlight important page elements such as hyperlinks. Even if you don't have a professionally designed logo, we'll provide a simple logo using a styled font and find a bright and fluid color scheme that matches your brand.
Clean Layouts
Web pages are commonly scanned in small chunks rather than read from start to finish. With so many websites to choose from, most people browse pages quickly, scanning only for what appeals to them. We organize your content into layers of relevant content, starting from the keypoints and working down. This structured approach to content layout keeps your visitors engaged and interested, reduces bounce rates (page exits) and highlights your Unique Selling Points (USPs) and training philosophy.
Modern Typography
Website typography involves the selection of typefaces (fonts), point sizes, line and letter spacing. We usually derive the font types for your website from your logo and print material. Special fonts for titles and slogans are generated dynamically for proper indexing by search engines. Clean and simple web standard fonts for the main text maximize readability, while special stylized fonts for titles attract the attention of your visitors and increase the overall appeal of your website.
features
Relevant Content
"Content is King" for producing an emotional reaction from your website visitors. We write content (copywriting) which is informative, knowledgable and professional on every project. We listen to you and learn what makes your vision and style unique, then translate this into content which works. We understand your customers and know how to write customer-focused content. This ensures they feel they'll become your top priority, if they sign-up. Also, content is never perfect and needs to change as your business evolves. You have full access to your online content, so you can make your own changes, fast and easy.
Presentation Tools
A website is the ideal marketing tool for dynamically presenting images and video to your audience in a visually appealing way. We only use modern web standard tools for presenting your media which are reliable, attractive and light weight. These include tools for presenting slideshows, photo galleries and videos. We test for high reliability across the main browsers and smart phones. Unreliable, incompatible, driver dependent presentation tools like Flash Player are avoided.
Third Party Plugins
A functional website has web applications built-in to work for you and your clients, streamlining your personal training business and freeing time to focus on session delivery. We achieve this by customizing free or low-cost third party web services. These include PayPal for accepting credit card payments, Picassa for managing photo galleries, Calendars for session bookings and upcoming events, Google Analytics, Wordpress blogs, Twitter feeds, Facebook likes, Youtube videos, and many more. Best of all we can extend your website with added features as your business grows.
marketing
Search Optimization
SEO is the process of improving the visibility of your website in search engines. This applies to natural keyword search (or organic or unpaid) rather than paid keyword search. We incorporate SEO into the development of your website by ensuring the primary keywords are used sensibly throughout the content, image names, page titles, page filenames, etc. Search engines have become increasingly sophisticated over the years. This means coupling keywords with meaningful content often produces better search results than overusing keywords, which will compromise readability and increase bounce rates.
Lead Generation
The primary purpose of any website should be to maximize your exposure and increase customer sales and enquiries. In the case of a personal trainer this means showcasing your service and generating new leads. By specializing in your industry, every project we deliver and support simply adds to our knowledge base for internet marketing strategies that work for you. One effective strategy involves soliciting information such as personal details and fitness goals via an online form, providing the applicant with a special offer in return, such as a free trial. We can also help to incorporate social networking, setup paid advertising or create a blog.
Training Programs
You already have a website or we build one for you. Now what? Learning how to leverage the power of technology, internet advertising and social networks can be a complicated process. Particluarly if you prefer training your clients to translating geek speak. We offer one-on-one training sessions in our digital studio to get you started or take you to the next level. We are geeks who understand personal training and speak your language. We want your business to succeed which is why we welcome after-training support whenever you need it. By empowering you to market your website cost-effectively, you'll sustain a full training schedule and steady flow of new leads year-round. That's a recipe for success!
